SOLUS Updates - The 4th Pillar, Predictive Scores
I wanted to share an exciting update with you on SOLUS. But first, some context: Systems of Intelligence We built SOLUS to be a System of Intelligence. Systems of Intelligence as a concept have been around for a few years now. In our context, they sit between Systems of Record (Data sources) and Systems of Engagement (marketing systems) and do automated decision making and optimization. Or at least assist the decision making and optimization. Given our focus on customer value, we knew the decision making had to revolve around the following: Who do I target (the List) What value proposition do I target them with (The offering or offer) What message/ tonality/ cadence When do I target them What call-to-action or Response devices do I use Do a good job on these, and the customer retention and engagement world is yours. The Fourth Pillar In SOLUS we focused on building Recommender and Smart Campaign systems in the early couple of years. The...